Facing forwards

Previously when in the Baby Bjorn facing towards us Milo spent most of the time asleep but recently he has spent most of the time straining his neck to the side trying to see what's going on. Since his neck strength/head control is now pretty good, we've tried him facing forwards a few times. He seems to like seeing more stuff, but also likes sucking/licking the Baby Bjorn! And while he resists sleeping, he still manages to fall asleep even facing the front. Here he is today with Nick near Carnaby Street -