adidas England Kit Launch

After nearly 18 months of contract negotiations, product development, planning and stress, we finally launched the new adidas England kits on Thursday at Lord's.



The last few weeks have been crazy trying to finalise everything for the media and retail launch and ensuring all the team and team management are kitted out. In the meantime, we have just signed off the concepts for the 2009 kits so it all just starts again!

Here's a video of the launch put together by a news agency -



Here's a video of the truly lovely and humble Ryan Sidebottom at the launch. Bless.